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What is clv in betting

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What is CLV in Betting? A Comprehensive Guide for Beginners

Understanding the concept of Customer Lifetime Value (CLV) is essential for anyone interested in betting. In this article, we will delve into the meaning of CLV in betting, its benefits, and how it can be used effectively. Whether you are a beginner or an experienced bettor, this guide will provide you with valuable insights to enhance your betting strategy.

I. What is CLV in Betting?

  • Definition: Customer Lifetime Value (CLV) is a metric that calculates the projected profit a bookmaker can expect from a bettor during their entire betting journey.
  • Importance: CLV helps bookmakers determine the long-term value of their customers and make informed decisions about marketing strategies and customer acquisition.

II. Benefits of Understanding CLV in Betting:

  1. Strategic Betting: By understanding CLV, bettors can make more informed decisions about which bets to place, focusing on those with higher potential returns.
  2. Bankroll Management: CLV aids in managing your betting funds effectively, allowing you to allocate resources to bets with higher expected values.
  3. Identifying High-Value Bets: By analyzing CLV, bettors can identify undervalued bets where bookmakers have underestimated the probabilities
To calculate your closing line value, you subtract the implied probability of the line you bet from the implied probability of the closing line. Then divide that sum by your implied probability. Can I just subtract the implied probability of my bet from the implied probability of the closing line?

How much CLV is good?

What is a good customer lifetime value? For most businesses, your Customer Lifetime Value should be at least three times greater than your Customer Acquisition Cost (CAC).

How often should you beat the closing line?

To be showing profitable expectation we will unsurprisingly need to be beating the 'true' closing price at least 50% of the time.

Does closing line value matter?

While it may seem as though there's no chance the game actually lands at a margin that would affect your bet — and most of the time this is the case — that slight edge you gain by beating the closing line is actually enough to turn a losing bettor into a profitable one.

Does CLV matter in sports betting?

Major universities have become a particularly attractive market for sports-betting companies. Sports betting, now legal in most states, is growing in presence on college campuses, with some universities even inking deals with sports-gambling companies.

What is considered good closing line value?

The theory behind CLV is that if you're getting a line better than what is offered at the close of the market, that's generally a good thing. Simple example: you bet the Yankees at -125 and they closed at -150. You got positive CLV. Congrats!

How do you beat the closing line in betting?

Now that you know what closing line value is and why it matters, the obvious question is: how do you beat the closing line? The simple answer: make winning bets. The line will move in your favor and you will beat close.

Frequently Asked Questions

Why is closing line value important?

It is simply a measure of how much better or worse the odds were when you made your bet compared to when the event started. Now, the closing line value is usually quite accurate when compared to the bets real chance of winning, thus, beating the CLV means you'll likely become a long-term winner.

How do you calculate expected value in sports betting?

To calculate EV on a bet you need to multiply the probability of winning by the potential payout, then subtract the probability of losing multiplied by the amount wagered. Alternatively, you can use a betting odds converter to enter implied probability for the odds and then compare.

How do you beat the CLV?

Positive Expected Value Betting The easiest way to consistently beat the closing line is to bet Positive Expected Value bets. Positive EV betting is explained in greater detail in the link above, but the above screenshot is an example of what a Positive EV bet is.


What is CLV in sports?
Closing line value refers to the value of a bet relative to where the line closes. Consistently beating the closing line is usually an indicator of a winning long-term bettor. Tools offered by The Action Network help bettors find the best possible numbers, increasing the odds of consistently beating the closing line.
How important is closing line value?
“Closing line value is something that bettors feel they need to attain but it's not so much gospel as it is a guidepost,” Captain Jack Andrews said. “When you have closing line value you're basically saying the market moved after you made your bet, and it moved in agreement with your bet.” Take our -2.5 game.
Do you want a high or low CLV?
Increasing CLV can increase revenue over time. It can help you find issues so you can boost customer loyalty and retention. It helps you target your ideal customers. Increasing CLV can help reduce customer acquisition costs.

What is clv in betting

Is value betting worth it? Value bettors are long-term winners. By using value betting strategies you will basically be exploiting the incorrectly priced bookmaker's odds and always place bets with better odds than what the actual probability is. As you're only betting on overpriced odds, you will be profitable in the long term.
Is a high CLV good? A high customer lifetime value indicates people shop a lot from you. They seem to be satisfied with the service and quality so your products must be good. And most importantly, they are brand loyal so you have a chance for growing even more. This is something investors love to hear, if you decide to seek funding.
How do you beat closing line betting? It is a general rule to try to get in on a market earlier rather than later. The reason for this is that the sportsbooks will change the odds as the money comes in. So, if you are consistently betting on sharp bets, then more times than not your bet will beat the closing line.
  • What does the line mean in betting?
    • What does line mean in betting? Line betting is when a match is handicapped by a bookmaker. If the bookmaker believes there is a 3.5 point different between the two playing teams, you can bet on one team to win by more than 3.5 points or you can bet on the opposing team to lose by less than 3.5 points.
  • What is the money line when betting?
    • Money line bets are wagers placed on a game's outcome. In essence, they are bets on which team or competitor will win any given match. As the wager is on who will win, usually with two teams or competitors, money line bets have only a couple of possible outcomes.
  • What is a good closing line value?
    • The theory behind CLV is that if you're getting a line better than what is offered at the close of the market, that's generally a good thing. Simple example: you bet the Yankees at -125 and they closed at -150. You got positive CLV. Congrats!